In Jack Daniel’s New Ad, People Do Things They’ve Always Wanted to—Like Tossing a Phone in a Lake

You know that thing you’ve always dreamed of doing? Maybe it’s ordering every single item on the menu, just for the hell of it, or honking the horn on a big rig. Or maybe it’s scrubbing the record on a turntable at a fancy party, or chucking your phone as far out into the lake as possible when your boss calls, rather than picking up.