Jack in the Box Debuts Its First Faux Meat Sandwich, the ‘Unchicken’

Challenger brand follows competitors like KFC, El Pollo Loco in the battle for flexitarians

Jack in the Box is the latest fast food chain to push into faux meat with its plant-based, "Unchicken" burger. Jack in the Box

San Diego-based restaurant chain Jack in the Box has bypassed fake burgers, one of the hottest trends in fast food in the past few years, and headed straight to imitation chicken for the first plant-based-alternative item on its menu.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.