Brand Marketing

Jaguar Taps Gawker Ad Division for Help in Creating ‘Evil’ Super Bowl Ad

Blog network joins forces with agencies Spark 44, Mindshare on campaign

By David Griner

January 6, 2014

When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker.

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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