James Corden is taking a break from singing with celebrities on Carpool Karaoke to designing his own 3-D-printed cars in a new campaign for Chase Sapphire.
Corden stars in "Reserve What's Next," Chase's video series that explores the future of travel and next-level travel experiences.
"Our cardholders are interested in what's next in the industry. They would have been the first people to try Airbnb five years ago, and the first to discover Uber," said Susan Canavari, Chase's chief brand officer. "We're showing them things that are launching in the very near term, so they can be one of the first to experience them."
For example, the first episode of the series features Corden and chef Mads Refslund. The two discuss the chef's "fire and ice" culinary method, which calls for fish cooked in sand, vegetables smoked by ice and foraged moss.
In the new episode, launching this week, Corden visits Local Motors, a Knoxville, Tenn.-based company that makes vehicles using 3-D printing technology. Corden shares some banter with Olli, Local Motors' talking, self-driving electric bus, and designs his own 3-D printed car at the factory.
The videos are sprinkled with Corden's unique brand of humor. He asks one Local Motors executive if he could design a "3-D-printed father who says he's proud of the choices I've made." His off-the-cuff wit makes the futuristic concepts easy to digest, Canavari said.
"The innovators in the videos aren't necessarily celebrities, and we needed somebody who would be able to talk to them and bring them out of their shell," she said. "Our customers don't want to go to the same old tourist attractions. These films are perfect for showing what's next."
Client: Chase Sapphire
Campaign: "Reserve What's Next"
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Partner: Duncan Marshall
Creative Directors: Karen Short, Casey Rand
Copywriter: Colin Lord
Art Director: Inna Kofman
Chief Creation Officer: Sally-Ann Dale
Co-Heads of Production: Bryan Litman, Jesse Brihn
Broadcast Producer: Liliana Vega
Director of Integrated Production Business Affairs: Diane Richter
Integrated Production Business Manager: Tom Vendittelli
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Group Strategy Director: Dan Ng
Head of Communications Strategy: Colleen Leddy
Group Communications Strategy Director: Dean Challis
Strategy Director: Tom Haslow
Media Strategy Director: Yael Glosser
Senior Communications Strategist: Yan Wang
Communications Strategis: Mariel Milner
Executive Group Director: Agnes Fischer
Group Account Director: Rachel Kornafel
Account Director: Alex Woods
Account Supervisors: Marissa Guerra, Caroline Engram
Account Manager: Rosalie Bonner
Associate Account Manager: Kylie Montero
Project Manager: Laura Rothman
Client: Chase Sapphire
Chief Marketing Officer: Kristin Lemkau
Chief Brand Officer: Susan Canavari
President of Chase Branded Cards: Pam Codispoti
Managing Director, General Manager: Lisa Walker
Executive Director, Head of Card Brand and Advertising: Ryan MacDonald
Vice Presidents, Sapphire Brand and Advertising: Teresa McGlynn, Rachel Basaldua
Production Company: Non Fiction
Director: David Gelb
Head of Production: Patrick Degan
Executive Producers: Michael Degan, Loretta Jeneski
Producer: Franny Freiberger
Editorial: Non Fiction
Editor: Isaac Hagy
Assistant Editor: Matt Miner
Producer: Arash Ayrom
Postproduction: The Mill
Creative Director: Michael Schaeffer
Concept Artist: Christopher Mennuto
Animator: Frankie Principe
Computer Graphics Generalist: Ajit Menon
Lead Frame: Llia Mokhtarizadeh
Colorist: Fergus McCall
Producer: Hayley Underwood
Production Coordinator: Heather Martini
Music: Extreme Music, Score a Score
Sound: Sonic Union
Mix Engineer: Michael Marinelli
Studio Director: Justine Cortale
Photographer: Nicolas Maloof