James Corden Eats Foraged Moss and Designs a 3-D Printed Car in Chase’s New Video Series

Campaign explores the future of travel

Headshot of Christine Birkner

James Corden is taking a break from singing with celebrities on Carpool Karaoke to designing his own 3-D-printed cars in a new campaign for Chase Sapphire.

Corden stars in "Reserve What's Next," Chase's video series that explores the future of travel and next-level travel experiences.

"Our cardholders are interested in what's next in the industry. They would have been the first people to try Airbnb five years ago, and the first to discover Uber," said Susan Canavari, Chase's chief brand officer. "We're showing them things that are launching in the very near term, so they can be one of the first to experience them."

For example, the first episode of the series features Corden and chef Mads Refslund. The two discuss the chef's "fire and ice" culinary method, which calls for fish cooked in sand, vegetables smoked by ice and foraged moss.

In the new episode, launching this week, Corden visits Local Motors, a Knoxville, Tenn.-based company that makes vehicles using 3-D printing technology. Corden shares some banter with Olli, Local Motors' talking, self-driving electric bus, and designs his own 3-D printed car at the factory.

The videos are sprinkled with Corden's unique brand of humor. He asks one Local Motors executive if he could design a "3-D-printed father who says he's proud of the choices I've made." His off-the-cuff wit makes the futuristic concepts easy to digest, Canavari said.

"The innovators in the videos aren't necessarily celebrities, and we needed somebody who would be able to talk to them and bring them out of their shell," she said. "Our customers don't want to go to the same old tourist attractions. These films are perfect for showing what's next."


Client: Chase Sapphire

Campaign: "Reserve What's Next"

Agency: Droga5

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Creative Partner: Duncan Marshall

Creative Directors: Karen Short, Casey Rand

Copywriter: Colin Lord

Art Director: Inna Kofman  

Chief Creation Officer: Sally-Ann Dale

Co-Heads of Production: Bryan Litman, Jesse Brihn

Broadcast Producer: Liliana Vega   

Director of Integrated Production Business Affairs: Diane Richter

Integrated Production Business Manager: Tom Vendittelli

Global Chief Strategy Officer: Jonny Bauer

Co-Head of Strategy: Colm Murphy

Group Strategy Director: Dan Ng

Head of Communications Strategy: Colleen Leddy

Group Communications Strategy Director: Dean Challis

Strategy Director: Tom Haslow

Media Strategy Director: Yael Glosser

Senior Communications Strategist: Yan Wang

Communications Strategis: Mariel Milner 

Executive Group Director: Agnes Fischer

Group Account Director: Rachel Kornafel

Account Director: Alex Woods

Account Supervisors: Marissa Guerra, Caroline Engram

Account Manager: Rosalie Bonner

Associate Account Manager: Kylie Montero

Project Manager: Laura Rothman

Client: Chase Sapphire

Chief Marketing Officer: Kristin Lemkau

Chief Brand Officer: Susan Canavari

President of Chase Branded Cards: Pam Codispoti

Managing Director, General Manager: Lisa Walker

Executive Director, Head of Card Brand and Advertising: Ryan MacDonald

Vice Presidents, Sapphire Brand and Advertising: Teresa McGlynn, Rachel Basaldua

Production Company: Non Fiction

Director: David Gelb

Head of Production: Patrick Degan

Executive Producers: Michael Degan, Loretta Jeneski

Producer: Franny Freiberger

Editorial: Non Fiction

Editor: Isaac Hagy

Assistant Editor: Matt Miner   

Producer: Arash Ayrom

Postproduction: The Mill

Creative Director: Michael Schaeffer

Concept Artist: Christopher Mennuto

Animator: Frankie Principe

Computer Graphics Generalist: Ajit Menon

Lead Frame: Llia Mokhtarizadeh

Colorist: Fergus McCall

Producer: Hayley Underwood

Production Coordinator: Heather Martini

Music: Extreme Music, Score a Score

Sound: Sonic Union 

Mix Engineer: Michael Marinelli    

Studio Director: Justine Cortale                                        

Photographer: Nicolas Maloof


@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
Publish date: November 16, 2016 https://dev.adweek.com/brand-marketing/james-corden-eats-foraged-moss-and-designs-3d-printed-car-chases-new-video-series-174661/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT