Janey Whiteside on Why Walmart Doesn’t Have Time for ‘Big, Glorious, Fancy Ad Campaigns’ Anymore

Both customers and marketing have changed

Screenshot from Brandweek 2020
Under Whiteside's tenure, the retailer realized it has a secret advertising weapon in its employees and customers. Adweek

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.