A Good Week for the BlackBerry Brand

Jeff Zucker's communication device of choice

Headshot of Richard Horgan

When Google released its latest report about Android security, the BlackBerry PRIV was perched at the top of the list. When President Trump signed an executive order rolling back the previous administration’s restrictions on ISPs sharing customer information, it was perceived as a potential boost for the way the Canadian company handles that aspect of business.

And when New York Times subscribers open up this Sunday’s print edition, they will be greeted with the sight of a powerful media executive holding a BlackBerry on the cover the magazine. From Jonathan Mahler’s profile of CNN boss Jeff Zucker:

Zucker’s fingerprints are on almost everything CNN does. Over the course of the weeks I spent with him, he was constantly thumbing his BlackBerry, emailing producers and correspondents with suggestions and feedback. Walton rarely attended the daily 9 a.m. news meeting; Zucker presides over it. As the network’s different departments and shows run through their preliminary plans for the day, he makes it clear which stories he wants them to play up and which ones he doesn’t.

These days, BlackBerry concentrates on the software side. However, through a licensing of its hardware, TCL at last month’s Mobile World Conference in Barcelona unveiled a new model. The KEYOne will retail for around $550. And as part of a partnership with Ford announced in the fall of 2016, BlackBerry has revealed that 400 of its employees will move over to the car manufacturer to work on wireless technology.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: April 7, 2017 https://dev.adweek.com/brand-marketing/jeff-zucker-cnn-blackberry/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT