JWT CEO Bob Jeffrey Says the Consumer Is Still in Control

The revolution isn't about tech—it's about people expecting more from brands

With 15 years at the agency, Jeffrey now oversees more than 800 offices and 10,000 employees in more than 90 countries, working with such top brands as Ford, Nokia, HSBC and Nestlé. Early in his career, he was an account executive at DDB and Chiat/Day. In 1987, he co-founded his own shop, Goldsmith/Jeffrey, which was acquired by Lowe & Partners in 1996. Jeffrey was evp, managing director at Lowe before joining JWT as president of the New York office.