Jim Hord has joined WPP Group’s JWT in New York as an ecd working on the Microsoft business, a new post, the agency said today.
Hord (pictured) is a 20-year industry veteran and a copywriter by training. He most recently worked as a cd on Nike at IPG digital shop R/GA. He has also held posts at Y&R, Lowe and DDB, mixing traditional and nontraditional efforts for clients like Sony, MetLife, GMC and LG, among others.
Harvey Marco, CCO at the agency, called Hord “a serious force” with “the guns to change our game as a company.”
JWT’s mandate from Microsoft includes crafting high-profile efforts for its Bing search product, for which the agency launched a massive global introductory campaign last year. Microsoft contributes an estimated $50 million in annual worldwide revenue to the shop.
JWT has of late seen more than its fair share of comings and goings, especially with Rosemarie Ryan, its North American president, and Ty Montague, N.A. co-president and CCO, departing soon to form their own agency.