Keebler’s Ernie the Elf Returns Under New Management

The Ferrero Group acquired the cookie brand from Kellogg's last summer

Still of Keebler's new ad
Keebler's new ad campaign debuts today, and will appear on TV, paid digital and social channels. Keebler

In his first marketing campaign under Ferrara, part of The Ferrero Group, Ernie the Elf is here to spread the word about new and improved Keebler cookies.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.