Kellogg’s Combines Frosted Flakes and Froot Loops Into a Single Product

Cereal companies are not shying away from a sugar-forward strategy

kellogg's mashups cereal
Nearly half of cereal eaters already mix different cereal brands together, according to Kellogg's. Kellogg's

Under a new, limited-edition line of cereal called Mashups, Kellogg’s is now selling Frosted Flakes and Froot Loops in a single box.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.