Kind Calls Out Clif Bar—Again—While Debuting New Energy Bar

The CPG brands' rivalry continues

two men sitting outdoors, one on the left eating a kind bar and the one on the right looking skeptically at a clif bar
In its latest campaign, Kind points to the sugar contained in Clif Bar's products. Kind

Snack brand Kind has a new line of energy bars. To help promote them, the company is offering to pay people to eat the competition. Well, sort of.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.