Kind Lights Up New York Skyline to Commemorate Pride’s 50th Anniversary

Installation extends snack company’s partnership with the Ali Forney Center

Photo of rainbow light near the Manhattan skyline
Kind's installation ran from Saturday night through Sunday morning. Kind

Global Pride events have gone virtual due to the Covid-19 pandemic, but Kind found a way to physically celebrate the 50th anniversary of New York’s first march. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.