Kind’s New ‘Heroes’ Bar Aims to Destigmatize Mental Illness in Healthcare Workers

100% of net sales will be donated to the NAMI

kind heroes bar
Kind is partnering with the National Alliance on Mental Illness to launch petitions asking state medical boards to reassess questioning around mental health. Kind Snacks

Early in the coronavirus pandemic, it seemed every brand on the planet had incorporated an ode to healthcare heroes into their messaging. While those campaigns ranged from profound and important to tokenizing and repetitive, the majority of those efforts have tapered off by now.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.