Kodak CMO to Step Down

Jeffrey Hayzlett will resign as the CMO of Kodak, effective May 28, the company said today.

Hayzlett joined Kodak in April 2006 as CMO and vp of the graphic communications group. He became chief business development officer in December 2007, and was named CMO in January 2009, reporting to chairman and CEO Antonio Perez.

During his tenure, Hayzlett earned a reputation as a social media innovator. Currently, he has one of the top Twitter followings for a CMO with more than 21,000.

Kodak, which spent $26 million on advertising in 2009, per the Nielsen Co., has not named Hayzlett’s replacement. However, the company said it plans to “reposition the role and structure of the office of the chief marketing officer to best meet the needs of Kodak’s growth strategies.”