Kodak Extends Relationship with Modem

SAN FRANCISCO — Modem Media has been selected to develop and implement online marketing strategies for the Eastman Kodak Company, the client confirmed. A budget for the business was not disclosed.

As part of the relationship, the Norwalk, Conn.-based interactive agency will analyze Kodak’s current online initiatives, use both internal and customer research to redesign Kodak.com and develop and execute an overall interactive marketing and CRM strategy for the company.

Modem Media is one of four i-shops on Kodak’s roster, which also includes DSW Partners Euro RSCG, Scient and Agency.com.

“We are proud to be working with Kodak and look forward to further strengthening their position as the world’s leader in the photography and info-imaging category,” said Marc Particelli, president and CEO of Modem Media.

Modem Media, which was founded in 1987, also works with Delta Air Lines, General Motors, IBM, Kraft, Michelin and Philips.