Krispy Kreme Wants You to Enjoy a Glazed Doughnut With Your ‘I Voted’ Sticker

Being recognized as a voter might increase foot traffic

a man holding up an i voted sitcker
Many polling places will be without "I Voted" stickers this year, and Krispy Kreme sees that as a marketing opportunity. Getty Images

For at least a generation, Americans who’ve taken the time to head to the polls, wait in a (usually long) line and cast their ballots for president have enjoyed a small but significant mark of recognition: the “I Voted” sticker.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.