It’s (Mostly) Official: Lego Is the World’s Most Loved Brand

These are the practices that lead consumers to feel affection for companies

kids digging through legos
Out of Talkwalker's 11 "brand-love traits," Lego pretty much exhibited all of them. Lego

Scholars and philosophers throughout the ages have maintained that love is an emotion beyond measure. But what about brand love—the affection that consumers feel for the goods and services they can buy? That emotion, apparently, will readily submit to science.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.