Lessons Marketers Can Learn From 2018’s Many Rebrands

And the role social and AI can play moving forward

This past year saw quite a few notable rebrands, some that were successful and some that left consumers confused. Dunkin', Joann's, Weight Watchers

While it’s hard to pick just one trend that defined 2018, the year has been rife with companies relying on social media to help them launch disruptive campaigns and build a new brand image. Whether a company needed a completely new brand identity or if they only needed a logo change, 2018 was the year brands fully realized that social media is instrumental in molding the right perception.

Grad Conn is chief experience and marketing officer at Sprinklr.
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