What Marketers Need to Know About the LGBTQ Community in 2020

Here's a first look at the annual LGBTQ Community Survey

three rainbow fists
Over 34,000 members of the worldwide LGBTQ community responded to the wide-ranging survey. Photo Illustration: Amira Lin; Source: Pixabay

The annual LGBTQ Community Survey is one of the most comprehensive resources for marketers looking to connect with this audience. With the help of 150 global partners, the LGBTQ research agency Community Marketing & Insights (CMI) conducts the survey, asking about everything from basic demographics to which type of alcohol they drink (among those who partake).

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.