Life Without Alexa Seems Archaic in Amazon’s Super Bowl 54 Spot

A playful look with Ellen Degeneres at what it was like #BeforeAlexa

Amazon's 2020 Super Bowl spot focuses on how much life has changed with Alexa.
Amazon's 2020 Super Bowl spot focuses on how much life has changed with Alexa. Amazon

Amazon released its Super Bowl 54 spot on Wednesday, which takes a playful look at what life was like #BeforeAlexa—which, for the record, came out in 2014.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}