Living Coral Is Pantone’s 2019 Color of the Year

It's a real switch from 2018's Ultra Violet hue

Pantone's Living Coral is shown.
Pantone pointed to Airbnb and Apple's use of coral over the past few months as a sign of the color's domination. Pantone
Headshot of Diana Pearl

Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019—according to Pantone, at least.

@dianapearl_ Diana is the deputy brands editor at Adweek and managing editor of Brandweek.