Looking to Some of 2018’s Most Impactful Campaigns for 2019 Trends

From digital humanization to staying true to your brand’s voice

Suave and Jim Beam were two examples of brands campaigns that stuck out in 2018. Suave, Jim Beam
Headshot of Jennifer Saenz

As a New Year approaches (as usual, with breakneck speed), I find it helpful to spend a little time looking back at what’s been working and gazing ahead at where we’re headed.

@JenQSaenz Jennifer Saenz is senior vice president and chief marketing officer of Frito-Lay North America.