This Los Angeles Marketing Shop’s Space Is Infused With California Cool

There are few things more uniquely Los Angeles than a talent agency—especially mega-agency CAA, which has been responsible for the careers of Meryl Streep, George Clooney and Martin Scorsese. But with the convergence of entertainment and advertising, it was only a matter of time before CAA got in the action with the acquisition of experiential marketing shop PGW in 2014. The shop specializes in myriad marketing tactics from event production to guerilla to mobile for clients across CAA’s roster like HBO, J.P. Morgan and Emirates Airline. Russ Jones, CAA Experiential’s global head of marketing who was previously PGW’s president and CEO, knows that the agency’s Venice, Calif., locale provides employees with the right combination of salty air and recreation that inspires great ideas. “The heart and soul of Venice trickles over into our space and sets the relaxed tone of the workplace and, in turn, establishes a healthy medium of work-life balance,” he said. “It’s not uncommon for our employees to play a match of table tennis between conference calls or to cruise down to the marina on bikes and boards for lunch breaks. It’s truly an environment that we are proud to call home.”