‘Love Guru’ Gets Mobile Game

EDINBURGH, SCOTLAND Cellphone entertainment company Player X has extended its relationship with Paramount Digital Entertainment, teaming up to create a mobile game based on Mike Myers film The Love Guru.

The game, developed by Tag Games, comprises six mini-games in which players try to achieve enlightenment by passing mental challenges.

The Love Guru mobile game is a great complement to the upcoming theatrical debut of the film,” said Sandi Isaacs, svp mobile and interactive, Paramount Digital Entertainment. “We are excited to reunite with Player X to develop a game that will entertain audiences of all ages.”

Player X inked a worldwide co-production and co-development deal with Paramount Pictures Digital Entertainment Group to develop, produce and format retrosodes on the back of the feature film trio Saturday Night Fever, Zoolander and Top Gun.

Publish date: June 20, 2008 https://dev.adweek.com/brand-marketing/love-guru-gets-mobile-game-96155/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT