How Lufthansa’s Marketing Chief Is Taking Air Travel to New Heights

Alexander Schlaubitz on navigating the unique challenges of the airline business at Brandweek

Editor: Breana Mallamaci

An advertising agency veteran who has worked for such high-profile agencies as Leo Burnett, Lufthansa marketing vice president Alexander Schlaubitz says the sheer complexity of the airline business makes it a unique marketing challenge. But, he says, working with the right partners can make all the difference.

@stephpaterik stephanie.paterik@adweek.com Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.