brandweek
How Lufthansa’s Marketing Chief Is Taking Air Travel to New Heights
Alexander Schlaubitz on navigating the unique challenges of the airline business at Brandweek
An advertising agency veteran who has worked for such high-profile agencies as Leo Burnett, Lufthansa marketing vice president Alexander Schlaubitz says the sheer complexity of the airline business makes it a unique marketing challenge. But, he says, working with the right partners can make all the difference.
At Adweek’s annual Brandweek summit, I sat down with Schlaubitz to get his take on the brand message of the flagship German carrier and how working with IBM Watson on AI-powered tools will help keep turbulence out of the customer experience.
