How Machine Learning Narrows Down Choices for Martha Stewart’s Wine Club

No single person could sample millions of bottles of wine, after all

While Martha herself has the final pick, culling through millions of new wines every year is a job for technology. Courtesy of Martha Stewart Wine Co.

Just about this time last year, Martha Stewart, Snoop Dogg and special guests Paris Hilton and R&B artist Tank were getting into the holiday spirit on an episode of VH1’s Martha and Snoop’s Potluck Dinner Party. Standing on a set decked out with holiday regalia, Snoop proclaimed that it was time for a libation, then asked, “Martha, what will you be making for us to drink today?”

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.