Good Advertising Doesn’t Sell: A Manifesto

In this brave new world, buying equals sales.

The ad business has always been a business of great pronouncements. The bigger your pronouncement, the more sweeping your theory, the better your claim that you could move the merchandise—and the culture—better than the next ad guy. Herewith then Adweek’s regular page for admen who think they know a better way to claim the consumer’s attention and reach into his wallet or her purse.