Marcus Kemp Joins Doremus

Doremus has added Marcus Kemp to share leadership of its New York creative department with Evelyn Neill, the shop’s executive creative director since 2008.

Kemp, 51, most recently was a creative director at CreativeFeed in New York. At Omnicom Group’s Doremus, where he started yesterday, he becomes co-ecd, reporting to worldwide president Howard Sherman.

Kemp, an art director by trade, will divide client responsibilities with Neill, a writer, according to Sherman. Both will set creative standards at the New York-based shop.

The hire is designed to deepen the business-to-business agency’s creative bench as it adds new clients, Sherman said.

“The definition of great work is being redefined” beyond just creating ads that stand out in a particular category, Sherman added. “The total definition is that, coupled with, ‘How does our work help clients engage with their customers in a meaningful way?'”

The office’s creative department employs about 20 staffers. Clients include Hewlett-Packard, Deutsche Bank, Knight Capital Group, Morgan Stanley, Office Depot, Quintiles and Russell Investments.

Kemp’s brand experience ranges from Plantronics and Wines of Bordeaux at CreativeFeed — an independent digital shop where he spent eight months — to Cingular/AT&T at Omnicom Group’s BBDO in Atlanta, where he was chief creative officer from 2005-09.

Earlier in his career, Kemp was a worldwide cd at Havas’ Euro RSCG in New York, where he worked on Intel and MCI.

Doremus’ hire comes after a yearlong search, which came down to three final candidates, said Neill. “He’s extremely restless creatively and has made a lot of interesting moves to really be fast-forward,” Neill said.

At CreativeFeed, for example, Kemp became versed in social media tactics, specifically “starting a campaign from that point of view rather than a paid media perspective,” he said.

Kemp described b-to-b advertising as an “exciting new area for me” and said he looked forward to having the “ear of the C-suite” at Doremus’ clients.

Publish date: May 20, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT