The Martin Agency Will Lead McCann Worldgroup’s Effort to Keep American Airlines

Carrier expected to pick an agency this fall

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The Martin Agency, best known for its abundant and popular work for Geico, appears to be its parent company's best bet for retaining the American Airlines account.

American, which is in the process of retiring the US Airways brand after acquiring the rival carrier, launched its global agency review in July.

The Martin Agency is pitching for the business on behalf of McCann Worldgroup, which is putting forth Martin instead of Dallas-based incumbent TM Advertising. (TM Advertising began work with American Airlines in 1981 and was acquired by McCann Erickson in 2001.) Martin Agency is in the McCann Worldgroup family of agencies, all of which are part of the Interpublic Group holding company.

A spokesman for McCann declined to comment and referred calls to American Airlines.

In addition to The Martin Agency, other agency finalists vying for American Airlines' global advertising and media account include Energy BBDO with PHD; BBH with Optimedia; and Crispin Porter + Bogusky with Mediacom.

A spokeswoman for American Airlines said final pitch presentations are scheduled for early next month, with a final decision anticipated by the end of October.

@martyswant Marty Swant is a former technology staff writer for Adweek.
Publish date: September 9, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT