McCann Hires COO on Microsoft

SAN FRANCISCO Interpublic Group’s McCann Worldgroup here has hired former OgilvyOne chief operating officer Joe Burton as COO on the global Microsoft account, the shop’s president said today.

Burton starts his new job May 1, said Matt Ross, McCann Worldgroup president and chief executive of the global Microsoft account.

The client spent $470 million in 2005 measured media, per TNS Media Intelligence. In its annual report, Microsoft said it spent $995 million on global advertising in 2005, but it was unclear if the entire amount was used to buy media.

Burton, 38, has experience in entertainment and media companies as well as traditional, direct and interactive agencies, the shop said.

“Joe is an astute marketing executive with strong organizational and financial experience,” Ross said.

In the new Worldgroup post, Burton will be responsible for managing Worldgroup’s global operations and financial processes on behalf of Microsoft, spanning several communications companies and 29 markets.

Burton was hired at OgilvyOne Worldwide in November 2003 as chief financial officer of global brands, with responsibilities including organizational restructuring for the agency’s IBM, American Express and Lenovo accounts. He was named COO of OgilvyOne Worldwide in 2005.

For the first seven years of his career he worked in the media and entertainment practice of Price Waterhouse before becoming the financial director of the CBS television network.

He joined WPP Group’s Young & Rubicam in 1998, and later spent five years as the chief financial officer of Mediaedge:cia North America.

Over the years, Burton has worked with a variety of clients such as Ford, AT&T Wireless, Campbell Soup, Colgate-Palmolive, Cadbury Schweppes, Glaxo SmithKline, Citibank, TD Waterhouse Group, Mattel, United Airlines and ChevronTexaco.