McCann Tells Staff It Is Resigning Jose Cuervo Over ‘a Variety of Factors, Including Financial’

Shop's internal memo says it cut ties

It looks like McCann New York won't be celebrating Cinco de Mayo with Jose Cuervo anymore. The Interpublic Group agency has resigned the account of the country's leading tequila brand, according to an internal memo obtained by Adweek.

"Today we notified our Jose Cuervo client that we have decided to end our relationship," agency president Chris Macdonald wrote in an internal email to McCann staffers Wednesday. The decision to cut ties was based on "a variety of factors, including financial," Macdonald said. "The great news," he added, "is that there are lots of opportunities across the spirits and beer categories … get ready!" (You can read the entire memo over at AgencySpy.)

A McCann representative declined to comment, and Cuervo distributor Proximo Spirits did not immediately respond to queries. Domestic ad spending has hovered around $10 million annually in recent years, per Kantar Media.

In the memo, Macdonald thanked the brand "for the opportunities they have given us over the past two-and-a-half years."

McCann's most recent work for Cuervo was a stylish nostalgia play set during the Rolling Stones' debaucherous 1972 concert tour. (The band did not appear in the campaign, though one of its hits, "Miss You," was used on the soundtrack.)


@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: November 18, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT