McCann, W+K, R/GA Win Gold as Clio Awards Unveil Integrated Campaign Winners

David's 'Proud Whopper' wins again, in Design and Innovative

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David in Miami has added two more golds for Burger King's "Proud Whopper," while three U.S. agencies—Commonwealth//McCann, Wieden + Kennedy New York and R/GA—each won gold in the Integrated Campaign category of the 2015 Clio Awards.

The BK work won in Design and Innovative. Golds, silvers and bronzes were announced Friday in those two categories, plus Integrated Campaign.

Also winning golds in Design: Brazil's F/Nazca Saatchi & Saatchi and Ogilvy & Mather in London. In Innovative, golds went to The Martin Agency for Geico's "Unskippable" and Google for Google Cardboard.

In Integrated Campaign, Commonwealth//McCann won for Chevy work; W+K for Jordan Brand's "RE2PECT"; and R/GA for the Ad Council's "Love Has No Labels."

The Clio Awards also announced two Hall of Fame winners Friday: Epuron's "Mr. Wind" spot in Film and T-Mobile's "Dance" in Out of Home.

See all the gold, silver and bronze winners for these categories below.

The Grand Clios will be announced at the Sept. 30 awards gala, which will be held at the American Museum of Natural History in New York City. (Adweek and the Clio Awards are both owned by affiliates of Mediabistro Holdings LLC.)

Clio Winners – Integrated Campaign

Gold winners

• Commonwealth//McCann, Detroit, "Technology & Stuff," General Motors- Chevrolet (Integrated Campaign)

• Wieden+Kennedy New York, New York, "RE2PECT," Jordan Brand (Integrated Campaign)

• R/GA, New York, "Love Has No Labels," Ad Council (Integrated Campaign)

• Grabarz & Partner / GGH Lowe, Hamburg, "Nazis against Nazis- Germany's most involuntary charity walk," ZDK Gesellschaft Demokratische Kultur gGmbH (Integrated Campaign)

• Y&R Team Red Istanbul, Istanbul, "Between Us," Vodafone (Integrated Campaign)

Silver winners

• Leo Burnett Chicago, Chicago, "Social Savvy Burglar," Allstate (Integrated Campaign)

• TBWA/Media Arts Lab, Los Angeles, "World Gallery," Apple (Integrated Campaign)

• Goodby, Silverstein & Partners, San Francisco, "Emily's Oz," Comcast (Integrated Campaign)

• Marcel, Paris, "The Freshest Orange Juice Brand," Intermarché (Integrated Campaign)

• adamandeveDDB, London, "Monty's Christmas," John Lewis (Integrated Campaign)

• BBDO New York, New York, "Twix Bites Integrated Campaign," Mars Chocolate North America (Integrated Campaign)

• Ogilvy & Mather Japan GK, Tokyo, "Lights," ADOT.COM (Integrated Campaign)

Bronze winners

• The Cyranos//McCann, Barcelona, "Homeless fonts," Arrels fundació (Integrated Campaign)

• R/GA London + R/GA Los Angeles, London, "The Game Before the Game," Beats By Dr. Dre (Integrated Campaign)

• Grey Argentina, Buenos Aires, "The Salt You Can See," Fundación Favaloro (Integrated Campaign)

• Heat, San Francisco, "Madden NFL 15," Madden NFL 15 (Integrated Campaign)

• DDB Group Melbourne, Melbourne, "Radiant Return," Radiant (Integrated Campaign)

• Leo Burnett Melbourne, Southbank, "#MyFamilyCan," SPC (Integrated Campaign)

• Leo Burnett Beirut, Beirut, "Lebanon4Sale," Anti-Corruption Project (Integrated Campaign)

• Publicis London, London, "Spot 4 Sale," Depaul UK (Integrated Campaign)

• RKCR/Y&R, London, "Every Man Remembered," Royal British Legion (Integrated Campaign)

• Forsman & Bodenfors, Gothenburg, "805 Million Names," World Food Programme (Integrated Campaign)

Clio Winners – Design

Gold winners

• F/Nazca Saatchi & Saatchi, São Paulo, "SoundLab Box," Leica (Direct Marketing)

• David, Miami, "Proud Whopper," Burger King (Packaging)

• Ogilvy & Mather, London, "Sweden," 28 Too Many (Posters)

Silver winners

• Saatchi & Saatchi Design Worldwide, Auckland, "Identity Design," Atamira Dance Company (Corporate Identity)

• Landor, Paris, "Branding," FEDORA (Corporate Identity)

• DM9DDB, São Paulo, "Tell My Story," Amor Exigente (Direct Marketing)

• IMPACT BBDO Dubai, Dubai, "The Tribal Rapport Field Guide," Mercedes-Benz (Direct Marketing)

• Kolle Rebbe GmbH, Hamburg, "The Weddinglope," Rosenthal (Direct Marketing)

• Johannes Leonardo, New York, "Original Superstar," adidas Originals (Logo)

• The Cyranos//McCann, Barcelona, "Homeless Fonts," Arrels fundació (Other)

• serviceplan, Munich, "BMW xWalk," BMW Group (Other)

• McCann Erickson Japan, Tokyo, "Tire Kimono," Toyo Tire & Rubber Co Ltd. (Other)

• Scholz & Friends, Berlin, "The Dumbbell Headphone Packaging," Panasonic (Packaging)

• Kolle Rebbe GmbH, Hamburg, "The Weddinglope," Rosenthal (Packaging)

• Marcel, Paris, "The Freshest Orange Juice Brand," Intermarché (Point of Purchase)

• Dentsu Inc., Tokyo, "Get Back, Tohoku.," East Japan Railway Company (Posters)

• F/Nazca Saatchi & Saatchi, São Paulo, "Celebrating 50 Years in Brazil – 1965 The Arrival," Nissin – Ajinomoto (Posters)

Bronze winners

• Dentsu Inc., Tokyo, "Honda.Beautiful Engines.," Honda Motor Co.,Ltd (Brochures)

• iyamadesign inc., Tokyo, "MT Brand Book," Masking tape (Brochures)

• DesignStudio, London, "Airbnb Rebrand," Airbnb (Corporate Identity)

• lg2boutique, Montréal, "Item / Corporate Identity," Item (Corporate Identity)

• The Partners, London, "Silversea Cruises," Silversea Cruises (Corporate Identity)

• The Partners, London, "Tusk Conservation Awards," Tusk Trust (Corporate Identity)

• Jones Knowles Ritchie, New York, "Wheaties Redesign," Wheaties (Corporate Identity)

• Leo Burnett France, Saint-Denis, "The Cube," Atlantic Group (Direct Marketing)

• Young & Rubicam, Dubai, "10 Hot Stories," Global Export Co. (Direct Marketing)

• AKQA, Portland, "Your Year. Directed by Nike+," Nike (Direct Marketing)

• VML, Kansas City, "I'm Not No One," Youth Ambassadors (Direct Marketing)

• Kolle Rebbe GmbH, Hamburg, "LSTea. A Trip In The Cup," Haelssen & Lyon (Other)

• Lucky Iron Fish, Ontario, "The Lucky Iron Fish Project," Lucky Iron Fish (Other)

• Moroch, Dallas, "Fry Gloves," McDonald's (Other)

• TBWA\HAKUHODO, Tokyo, "True Wetsuits," Quicksilver Japan (Other)

• BBDO Pakistan, Lahore, "Not A Bug Splat," Reprieve / Foundation for Fundamental Rights (Other)

• ROSAPARK, Paris, "Sounds of the City," Thalys Train Network (Other)

• Bold, Stockholm, "Lilla Hjärtat," Apotek Hjärtat (Packaging)

• zünpartners, Chicago, "Kolossos Olive Oil," Kolossos (Packaging)

• Publicis Impetu, Montevideo, "Nike Free Box," Nike (Packaging)

• Wieden+Kennedy New York, New York, "Jeff Bridges Sleeping Tapes," Squarespace (Packaging)

• Kolle Rebbe GmbH, Hamburg, "Clean the Ocean," The Deli Garage (Packaging)

• Jones Knowles Ritchie, New York, "Wheaties Redesign," Wheaties (Packaging)

• Scholz & Friends, Berlin, "The Dumbbell Headphone Packaging," Panasonic (Point of Purchase)

• the community/la comunidad, Coconut Grove, "Never Stop Riding," City of Buenos Aires (Posters)

• McCann Worldgroup India, Mumbai, "Musical Instruments," Dabur (Posters)

• Y&R Malaysia, Kuala Lumpur, "Cut a Tree. Kill a Life – Tapir," Malaysian Nature Society (Posters)

• HEREZIE, Paris, "Long Lasting Sharpness," MIYABI – ZWILLING J.A. HENCKELS (Posters)

• Target, Minneapolis, "Target Global Brand Campaign," Target (Posters)

Clio Winners – Innovative

Gold winners

• David, Miami, "Proud Whopper," BURGER KING (Innovative)

• The Martin Agency, Richmond, "Unskippable: Family," GEICO (Innovative)

• Google, Mountain View, "Cardboard," Google (Innovative)

• Grabarz & Partner / GGH Lowe, Hamburg, "Nazis against Nazis- Germany's Most Involuntary Charity Walk," ZDK Gesellschaft Demokratische Kultur gGmbH (Innovative)

Silver winners

• FCB Brasil, Sao Paulo, "NIVEA Doll," BDF NIVEA BRASIL (Innovative)

• AKQA, London & Shanghai, "House of Mamba," Nike (Innovative)

• Sid Lee, Montréal, "Sky Swatches," Réno-Dépôt (Innovative)

• Leo Burnett Argentina, Buenos Aires, "Samsung Safety-Truck," Samsung (Innovative)

• DigitasLBi, New York, "Taco Bell Blackout," Taco Bell (Innovative)

• R/GA, New York, "Love Has No Labels," Ad Council (Innovative)

• Sancho BBDO – OMD Colombia, Bogotá, "Radiometries," Exito Group (Innovative)

• BBDO Proximity Thailand, Bangkok, "The Message from the Lungs," Thai Health Promotion Foundation (Innovative)

Bronze winners

• Leo Burnett Chicago, Chicago, "Social Savvy Burglar," Allstate (Innovative)

• BBDO Group Germany GmbH, Duesseldorf, "The Dancing Traffic Light," Daimler AG, smart/MM (Innovative)

• Grey Argentina, Buenos Aires, "The Salt You Can See," Fundación Favaloro (Innovative)

• BBDO Group Germany GmbH, Duesseldorf, "smart POP UP Billboards," Mercedes-Benz Cars Vertrieb Deutschland (Innovative)

• Leo Burnett México, México, "Intimate Words," Procter & Gamble (Innovative)

• GREY Germany GmbH, Duesseldorf, "The Berlin Wall of Sound," SoundCloud (Innovative)

• Memac Ogilvy, Dubai, "Handle on Hygiene," Unliver (Innovative)

• Colenso BBDO, Auckland, "Reduce Speed Dial," Volkswagen (Innovative)

• Publicis London, London, "Spot 4 Sale," Depaul UK (Innovative)

• Leo Burnett London, London, "Suffocation," Karma Nirvana (Innovative)

• CHI & Partners, London, "Learn the Hard Way Campaign," The Prince's Trust (Innovative)

Clio Winners – Hall of Fame

Film winner

• INTER+-POL, Hamburg, "Mr. Wind," Epuron/German Ministry for the Environment

Out of Home winner

• Saatchi & Saatchi, London, "Dance," T-Mobile


@nudd Tim Nudd is a former creative editor of Adweek.
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