McCormick Leans Into RV Travel Craze With National Park Pop-Ups

Seasoning brand teams with RVshare and Kampgrounds of America to launch Grill Mates products

Woman handing a man a GrillMates tot
The brand handed out more than 1,500 grab-and-go kits over Labor Day Weekend. McCormick
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As road trips remain the most popular and safest way to travel during the Covid-19 pandemic, RV purchases in the U.S. are seeing a boom expected to continue into fall. McCormick has found RV travel’s popularity an ideal opportunity to promote new seasonings, specifically for grilling.

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.