Michelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon

They'll be coached by 2017 women's winner Shalane Flanagan

Michelob Ultra is continuing its partnership with the TCS NYC Marathon this year. Michelob Ultra
Headshot of Katie Richards

Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who’d run 26.2 miles (yes, that’s a full marathon), the brand has a unique opportunity: it’s continuing its partnership with the TCS NYC Marathon this year, giving 95 runners a coveted spot in the November 4 race.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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