Michelob Ultra Pure Gold Returns to the Super Bowl With a Message for Farmers

The organic brand ditches celebrities for this year’s spot

Michelob Ultra Pure Gold wants to help farmers transition to organic practices. Michelob Ultra Pure Gold

By Ann-Marie Alcántara

January 27, 2020

Last year, Michelob Ultra Pure Gold, Anheuser-Busch’s first USDA-certified organic beer, decided to keep quiet in its Super Bowl spot featuring actress Zoe Kravitz designed to trigger ASMR (autonomous sensory meridian response).

Ann-Marie Alcántara

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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