Midwest Convenience Store Chain Casey’s Unveils a Modern Look

By dropping 'General Stores,' the retailer's new visual identity matches its digital evolution

Casey's this week unveiled a new look and logo. Casey's
Headshot of Richard Collings

Casey’s General Stores, a Midwest convenience store chain with a cult following for its pizza and donuts, unveiled a new visual identity that modernizes its look and feel.


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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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