Millennial Guys Are Turning to Makeup

Survey finds masculinity isn’t what it used to be

Manly men. Guy's guy. Nowadays, gender roles are more fluid than they've been in recent decades, redefining masculinity. Men are taking on more of the child care and household chores and worrying about finding a work/life balance. Men (the younger ones, that is), are even starting to embrace traditionally women's grooming products and fashions. So the next time you can't find your Spanx, ladies, you might check your boyfriend's underwear drawer. 

Infographic: Carlos Monteiro


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Publish date: June 19, 2013 https://dev.adweek.com/brand-marketing/millennial-guys-are-turning-makeup-150313/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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