Modern Climate Helps Brands Get Mobile

Recreating 3M's Post-it as a smartphone app


Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer

What Digital ad agency

Where Minneapolis

Founded in 1998 as a regional agency called Wolfmotell, Modern Climate changed its name in 2009 to appeal to bigger clients and talent. Since then, it’s carved out a niche in mobile that earns the 40-person agency about a quarter of its revenue. That includes work for Intel, like a mobile game of digital shuffleboard that helps consumers pick the right specs for their computers. For 3M, Modern Climate recreated the Post-it as a smartphone app. Other big-league clients include United Healthcare, Jamba Juice, Target, Firestone and the agency’s newest win, digital customer acquisition work for Disney.


@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.