More Sprint for Euro RSCG in Chicago

NEW YORK Sprint Nextel has consolidated its direct marketing business at Havas’ Euro RSCG after a review, sources said.

Publicis Dialog in San Francisco had previously handled the business-to-business portion of the work now moving to Euro RSCG’s Chicago office. Spending on that portion is about $40 million, per TNS Media Intelligence. Other review participants were undisclosed.

Euro RSCG has handled the company’s direct-to-consumer business since 2002.

TBWA’s Tequila division will remain on the roster for interactive e-mail advertising, sources said.

In March, Sprint Nextel awarded its $1 billion-plus advertising account to Omnicom Group’s Goodby, Silverstein & Partners after a review in which WPP Group’s Ogilvy & Mather was the other finalist.

The mainstream ad account had been split between Omnicom’s TBWA\Chiat\Day in New York and Publicis Groupe’s Publicis & Hal Riney in San Francisco.

WPP’s MindShare handles media duties for the client.

Sources said the New York office of Euro RSCG, which won Verizon’s business-to-business account in December 2005, parted with that client in mid-April. At the time of the win, that account was tagged with $50 million in billings, but media spending in 2006 for Verizon’s business-to-business ads was just $5 million, per TNS Media Intelligence.

Executives at Euro RSCG referred calls to the Kansas City-based Sprint Nextel where representatives there was not available, nor were reps at Verizon.