Motel 6 Fires The Richards Group After Agency Founder Calls Ad Concept ‘Too Black’
Home Depot is also ending its relationship following Stan Richards’ remarks
Motel 6 has quickly ended its longtime relationship with The Richards Group.
The Richards Group/Motel 6
Motel 6, a longtime client of The Richards Group, has abruptly ended its relationship with the Dallas-based independent agency. The firing comes days after the agency’s 88-year-old founder, Stan Richards, referred to a campaign idea for the brand as “too Black” during an internal meeting that the client did not participate in.
