Musa Tariq Interned and Mentored for Six Months Before Leading Airbnb Experiences

The Head of Marketing returned to marketing as his North Star

Musa Tariq, head of marketing, Airbnb Experiences, joined CMO Moves this week.
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PALM SPRINGS, Calif.—Musa Tariq has made marketer moves from Apple to Ford. But soon after he became the youngest ever Chief Brand Officer of Ford, he realized the culture wasn’t for him.

Some might stay and stick it out or wait for change. Tariq left, as noted in this extremely popular episode of CMO Moves from June 2018. More than a year later onstage at Brandweek, he shared the eye-opening advice that helped with the transition. He took the time to explore white space. Then, he went on in search of his North Star. He wanted to fuel his spark with marketing, interning with Emily Weiss at Glossier and even a fishmonger. And, he mentored a thousand people in six months to round out the transitional chapter.

“To be honest, we have so much choice in our lives today,” Tariq told the audience. “Anyone of us can go off and do something different.”

Eventually, he landed happily as Head of Marketing, Airbnb Experiences—but only after having lived the product by taking paper marbling, pottery and dumpling classes which made him feel like a better person.

Dive deeper into this can’t-miss episode on his inspiring career journey:


Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
Publish date: November 26, 2019 https://dev.adweek.com/brand-marketing/musa-tariq-interned-and-mentored-for-six-months-before-leading-airbnb-experiences/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT