National CineMedia Expands Ad Net

National CineMedia expanded its cinema advertising network signing multi-year affiliation deals with Rave Cinemas and Metropolitan Theaters. Combined, the two affiliation deals— announced Monday and Tuesday (April 5–6)—add 50 theaters and 552 screens to NCM’s network.

The deal with Rave adds 33 movie theaters and 475 screens in California, Connecticut, Iowa, Kentucky, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania and Virginia.

Beginning June 2011, following the expiration of its existing rep agreement with Screenvision, the Rave theaters will join NCM’s digital network and run NCM’s FirstLook digital pre-feature program.

In second quarter, Metropolitan will add 17 theaters and 77 screens in California, Colorado, Idaho and Utah to NCM’s FirstLook digital pre-feature program.

Both new affiliates will also present NCM Fathom’s live and pre-recorded in-theater entertainment and corporate events.

NCM’s network includes 16,800 screens (about 15,400 are digital).