NBC is turning to place-based video media to promote its freshman comedy, Community.
On Friday, the TV network will air a special broadcast of the show on indoorDIRECT’s Restaurant Entertainment Network, preempting regularly scheduled programming.
The lunchtime broadcast will air at 12 p.m. in select Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s and McDonald’s restaurants, targeting more than 500,000 consumers.
“Digital networks have terrific potential for branded promotion and special events. What sets indoorDIRECT and REN apart is that our audience has much more time to absorb and enjoy content,” said Bill Myers, co-founder and COO of indoorDIRECT.
Leading up to the broadcast, both indoorDIRECT and NBC will promote the event. One week prior to the broadcast, indoorDIRECT’s network will air customized content starring cast members.
NBC’s plans include texting fans via its mobile network about where to find the nearest REN location; online promotions across its Web sites, Twitter and Facebook; and local promos on KNBC, a network O&O.