Here Are the Ad Formats Brands Are Getting from Peacock

NBCU's streaming service launched with a groundbreaking AVOD strategy

Linda Yaccarino is NBCUniversal's chairman of advertising and partnerships. Adweek

With the launch of Peacock, NBCUniversal’s new streaming platform, the network set out to completely rethink how and when ads are shown to viewers. That—in addition to competitive content and a free, ad-supported option—is how the brand is looking to differentiate itself from an increasingly crowded streaming field.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}