New NFL ‘Documentaries’ Show What Became of 2 Fictional Players From Jerry Maguire

Parodies promote movie's 20th anniversary

It's been 20 years since Cameron Crowe's football-themed romantic comedy Jerry Maguire hit theaters, permanently entering the catchphrase "Show me the money" into the lexicon and garnering an Oscar for Cuba Gooding Jr. To promote a newly-released 20th anniversary Blu-Ray edition of the movie, Sony Pictures Home Entertainment and the NFL teamed up to release two parody mockumentaries about the fictional football careers of Gooding Jr.'s character, star wide receiver Rod Tidwell, and Frank Cushman, the cocky young quarterback played by Jerry O'Connell.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"brand-marketing"}