Chatbot Usage Has Nearly Doubled in B-to-B Marketing This Year

The tech has grown the most of any conversational marketing format, according to a new report

Illustration of a chatbot
Chatbot adoption has outpaced other forms of conversational marketing in b-to-b. Illustration: Trent Joaquin; Source: Pixabay

Chatbots are seeing a huge surge in business-to-business marketing use this year as the Covid-19 pandemic leads to more advertiser interest in conversational formats to reach consumers.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.