The NFL Had a Problem. Tide Helped Solve It

Detergent brand keeps a valued post-game tradition alive despite the pandemic

In its latest quarter, Procter & Gamble's fabric care division grew by high single digits. Tide

When the National Football League announced in July that opposing teams could no longer exchange jerseys following a game due to Covid-19, players were upset.


Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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