Nike Once Again Dares to Take a Stand, Boldly Addressing Racism Head-On in New Ad

'For Once, Don't Do It'

Nike's latest ad challenges people to combat racism in America. Nike

As the country continues to reel from racism—the American Psychological Association issued a statement calling racism a pandemic—brands appear to have taken a silent or measured approach in their response.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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