The Name of Nissan’s New Car Comes From an Unlikely Source: a Marketing Exec’s Niece

The Ariya will retail for $40,000

nissan ariya
Nissan hopes to reclaim its electric car market dominance with the Ariya. Nissan

Allyson Witherspoon might be the world’s greatest aunt.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}