The Name of Nissan’s New Car Comes From an Unlikely Source: a Marketing Exec’s Niece

The Ariya will retail for $40,000

Nissan hopes to reclaim its electric car market dominance with the Ariya. Nissan

July 20, 2020

Allyson Witherspoon might be the world’s greatest aunt.

Ryan Barwick

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.