Nokia “Highway”

The rider of a unicycle, a shoe designer and a man and his talking robot are among the smartphone users featured in this new global Nokia campaign from Wieden + Kennedy, London. From London to Shanghai, the folks use the Ovi Maps function on their phones to find their way. The spot features the requisite shots to give it a global view, e.g., Vespas in Italy, elephants in India. What makes it interesting is the unique cast of characters the agency chose to tell Nokia’s story. The quick cuts across the globe and the repetition of the electronic navigator giving directions keeps the ad moving and nicely complements the percussive track. The ad ends with the feel-good message, “May everyone find their way.”--Eleftheria Parpis

Publish date: May 19, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT